Longtime Atlanta restaurateur Udi Hershkovitz has operated various brick-and-mortar dining establishments, such as FuegoMundo in Sandy Springs and the former Ponce Town Marketplace restaurant Marrakesh, but he knew a regular restaurant environment would not offer the reliable Israeli avenue food items experience he envisioned for his hottest concept SabaRaba’s. Rather, he opted for a transport container and uncovered an ideal setup with several unexpected advantages.
Found in a 200-sq.-foot transport container in the Parkside Shops in Sandy Springs, SabaRaba’s is meant to replicate the feeling of an Israeli “falafeliya,” where guests can walk up and get refreshing falafel, shawarma, pita, and salads for lunch and supper.
“It’s a substantially diverse vibe than a sit-down restaurant in which you are greeted by a hostess and taken to your table—this is far more informal and much more pleasurable,” suggests Hershkovitz, who insisted that SabaRaba’s essential to be in a kiosk just like falafel stands in his indigenous state. “On the streets of Israel, you get a bite and stroll about or try to eat it standing up though chatting with friends.”
Though Hershkovitz’s original inspiration for the transport container was primarily based on the variety of foods he serves at SabaRaba’s, he discovered numerous a lot more advantages in the method, including how a great deal less time and funds went into the creating materials and design course of action.
Hershkovitz utilized Food Trucks South to receive and develop out his delivery container, which is painted a brilliant yellow hue. The restaurant welcomes online ordering or wander-up customers who can possibly get their food stuff to go or to the surrounding outdoor seating spot to delight in. Supply is readily available through Grubhub and Uber Eats.
The special atmosphere that his container gives has been the most shocking reward for Hershkovitz. “For consumers younger and old, it is new and different, and they feel it’s interesting,” he suggests. “Shipping containers are so a great deal a lot more customizable and eye-catching than standard cafe areas.”
Another aspect that SabaRaba’s company enjoy is how benefit-driven the concept is many thanks to its modest, moveable room. Since the shipping container is a lot more very affordable to construct and function, Hershkovitz can move together both of those expense price savings and health advantages to buyers. “I don’t keep anything processed that comes out of a freezer, so visitors can get a nutritious, new sandwich for $9. Getting ready to market more healthy foods at a greater rate in today’s financial state is a huge edge.”
He sees the popularity of shipping containers as cafe areas continuing not only for their affordability but also for their lengthy-phrase adaptability. Thanks to the portable and versatile mother nature of shipping containers, Hershkovitz is considering both the probability of relocating to yet another spot in the potential or opening more delivery containers in far more neighborhoods.
Hershkovitz states the only draw back to operating out of a delivery container is the lack of storage area, but he has get over this challenge by utilizing a storage facility nearby. “Nothing is unachievable, and we make it come about, but if I were to do it over again, I would prolong the dimensions a bit,” he admits.
SabaRaba’s is positioned at 5920 Roswell Highway, Kiosk 1 in Sandy Springs, 404-904-3881. The cafe is open day-to-day from 11 a.m.-8 p.m.
News and data introduced in this release has not been corroborated by WTWH Media LLC.