Europe’s Beloved Vegan Chocolate Model Vego Is Now In the US. Here’s Where by to Get It.

When it comes to chocolate, America’s beloved variety is milk. It’s unsurprising milk chocolate is creamy, it is soften-in-the-mouth, and, let us be truthful, it is fairly addictive. But it doesn’t need to have to be built with cow’s milk. The dairy-no cost milk chocolate market is expanding, and in Europe, one of the most well-liked leaders of the market pack is Vego. But is it attainable to get maintain of this cult-preferred candy model in the US? Spoiler notify: sure. Here’s what you need to know.

What is Vego?

Vego vegan chocolate was initial formulated in Berlin, Germany at a vegan rapidly-meals cafe identified as Vego Foodworld. Founded by Jan Niklas Schmidt, the very first bar from the brand—the primary Vego Total Hazelnut Chocolate Bar—aimed to fill a gap in the current market for a creamy, milky, nutty chocolate bar without having dairy. And it was, without the need of a question, a major good results.

Currently, Vego Foodworld is shut, but Vego, the chocolate model, has many vegan items, all of which are Good Trade Licensed. It has develop into a single of the most sought-following makes in Europe’s dairy-free of charge sweet sector, and it has even gained a number of awards for its vegan chocolate. These include the 2019 Viva! Award for Excellence & Innovation in the Greatest Vegan Confectionary Product category.

Why is Vego so well-known?

It is challenging to overstate how beloved Vego is across Europe’s dairy-free of charge population. Now, the vegan chocolate category is growing (the global industry is established to strike a price of $2 billion by 2032, in accordance to Allied Market place Investigate), but Vego was amongst the first to give plant-centered customers that nostalgic, addictive flavor of creamy, nutty, milky chocolate, and it stays hard to defeat on taste and texture (you have to consider it to feel it). 

It is the high quality of the product or service that has aided Vego dominate the vegan chocolate market in Europe, but there is also no doubt that its growth has also been served by its birthplace, Berlin. 

The German money is thought of a hub for vegan food stuff and activism. In fact, it competes with London for the unofficial title of “Vegan Funds of Europe.” Additional evidence of that point is that, when you enter Berlin into vegan-pleasant cafe finder Delighted Cow, it comes up with 1,000 success. 

Germany, in common, is also embracing vegan food solutions. In spite of the country’s meaty status, research posted earlier this year located that 50 percent of German shoppers are now flexitarian, and the vegan populace sits at about 1.5 million. In April, additional analysis found that dairy consumption in the place experienced hit a lower issue, leaving the market open for alternate dairy items to surge in level of popularity. In truth, in August, yet another examine proposed that Germany has the optimum market place opportunity in Europe for plant-based dairy merchandise. 

Is Vego out there in the US?

In 2020, to the delight of American vegan chocolate enthusiasts, Vego’s legendary chocolate created the leap across the Atlantic to the US. Frederick Export was the very first special importer of the brand’s chocolate items. “What other chocolate bar has people today lugging complete suitcases complete-again from Europe? There is really no substitute and the demand from customers and style demonstrate it,” the company’s director of US income explained to VegNews again in 2020.

Now, according to the Vego web site, the brand’s chocolate items are out there in additional than 500 stores in the US, which includes Natural Grocers, Lazy Acres Normal Market, Lassens, and Mother’s Market place. It notes that just about every thirty day period, around 100 additional stores are included to its provider record.

Your tutorial to Vego’s vegan chocolate bars

Anyone who enjoys creamy, nutty chocolate is absolutely sure to get pleasure from Vego’s sweet. If that sounds like you, you can obtain additional on the brand’s goods below.


1 Vego Complete Hazelnut Chocolate Bar

The original Vego bar functions chunky, creamy chocolate with whole hazelnut items. In just one flavor test, 1 reviewer for BBC Great Meals wrote of this bar: “Before we began our vegan chocolate style examination, never did we visualize we’d obtain a person that tasted, not only as great as standard chocolate but a single we’d actually want to a milk chocolate bar. We went again for seconds (and thirds) of this deliciously ‘creamy’ bar loaded with entire hazelnuts.”
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2 Vego Unfold

Nutella enthusiasts, listen to us out. There is a vegan unfold that can give you that very same creamy, nutty, deliciously indulgent knowledge devoid of the animal substances (yep, there’s some sneaky skimmed milk powder in the Nutella recipe), and it is this just one from Vego. It’s delicious on toast, donuts, pancakes, waffles … the record goes on.
Obtain it in this article


3 Vegolino

Is there nearly anything a lot more indulgent than praline? These melt-in-your-mouth Vegolino Praline sweets will go away you wanting a lot more with each and every bite. They’re a wonderful vacation or birthday present for the vegan in your daily life, or you could just preserve them all to by yourself. We’re not judging.
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4 Vego Darkish Nuts & Berries Chocolate Bar

If you are not a milk chocolate particular person, Vego has anything for you, way too. This dim chocolate option from the model continue to has a trace of hazelnut, many thanks to the addition of creamy hazelnut paste, but this is balanced out superbly with the sweet raspberry and cranberry items in the recipe. It’s a different a single you won’t a single to share.
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5 Vego Almond Bliss White Chocolate Bar

White chocolate is not exclusively for those people who consume animal items. Increasingly, more vegan alternatives are hitting the market in this category, and this Almond Bliss bar from Vego is between the very best in the bunch. It characteristics creamy almond paste, cocoa butter, and crunchy roasted almond bits, also.
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6 Vego Rice Crisp

The newest offering from Vego, the Rice Crisp bar is made with its signature hazelnut vegan chocolate and characteristics roasted rice crisp parts for that addictive crunchy mouthfeel. It’s type of reminiscent of a Nestle Crunch bar, so if that was your childhood favorite, you need to have to get your arms on Vego’s edition.
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For extra on vegan candy, browse:

In this article at VegNews, we live and breathe the vegan way of living, and only propose merchandise we experience make our life remarkable. Sometimes, article content may perhaps consist of shopping one-way links exactly where we may possibly get paid a smaller commission. In no way does this influence the editorial integrity of VegNews.

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