Ben & Jerry’s New Vegan Ice Cream Tastes Just Like Minor Debbie’s Preferred Snack Cakes

Ice cream giant Ben & Jerry’s is giving the traditional flavors of oatmeal pie a new lifetime in its most recent non-dairy pint. This 7 days, the latest pint to be part of Ben & Jerry’s line-up is Non-Dairy Oatmeal Dream Pie, a gluten-totally free taste that characteristics an indulgent foundation of sunflower butter, vegan marshmallow swirls, and sizable chunks of oatmeal cookies. 

The oatmeal cream pie was popularized in the 1960’s by snack company Minimal Debbie. However, this typical snack cake is not vegan as it consists of milk and eggs. For its vegan interpretation, Ben & Jerry’s turned to cookie brand Partake which established a tailor made cookie just for the flavor, which eats just like a frozen model of the nostalgic snack cake. 

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“Foodie followers can rejoice this new variation of our nostalgic presenting,” Flavor Expert, Chris Rivard, who aided to shepherd the challenge with Partake, reported in a statement. “We’re thrilled to associate with substantial-stop suppliers who give the extraordinary chunks and swirls enthusiasts expect from Ben & Jerry’s, and this taste definitely provides.”

The new Oatmeal Dream Pie taste is signing up for the Ben & Jerry’s non-dairy taste lineup and the corporation hopes it finds appeal with supporters of very long-discontinued flavor Oatmeal Cookie Chunk. 

Ben & Jerry’s most inclusive taste yet  

Denise Woodard started Partake in 2016 to aid her younger daughter Vivienne—who was diagnosed with a number of allergies—partake in snacking with other kids. “Think about your core recollections,” Woodard tells VegNews. “Many are shaped all around specific occasions, treats, and shared encounters. They’re times in which, most typically for superior or even worse, you experience bundled or excluded.” 

“When my daughter was diagnosed with numerous food allergy symptoms in 2016, I quickly-forwarded in my thoughts to the special moments she’d have, and my coronary heart sank,” she says. “Would she be still left out? The ‘allergy kid with the allergy treats?’” 

Driven by this need, Woodard remaining her vocation at Coca-Cola to bootstrap Partake, initial by selling vegan cookies from her automobile and demoing the brand name to merchandisers. “I set out to assure [Vivienne], and the millions of people today experience excluded for their dietary constraints, had delicious food items to take in,” Woodard says. 


In 2019, the entrepreneur’s vegan cookies and mission of inclusivity caught the awareness of audio legend Jay-Z who supported Partake in a ​​$1 million expense spherical led by his Marcy Venture Partners (MVP) capital organization. Considering that then, Partake—which also counts musical artist Rihanna as an investor—has made numerous item lines, expanded distribution to thousands of stores, and in Oct, shut an extra $11.5 million funding spherical which highlighted a bulk Black, brown, and/or feminine investors. 


For her collaboration with Ben & Jerry’s, Woodard produced the vegan cookie blend-in with deep molasses and brown sugar flavors which are correctly complemented by the ice cream’s sunflower butter foundation and vegan marshmallow swirl—reminiscent of the creme filling inside of Tiny Debbie’s well known snack cakes. 

“I am delighted that, in partnership with Ben & Jerry’s, we have presented gluten-totally free and vegan individuals a further way to rejoice the joy in each and every working day with this nostalgic, scrumptious flavor produced with our Oatmeal cookies,” Woodard says. 

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When the ice cream enterprise normally launches new pints in the two dairy and non-dairy varieties, the Oatmeal Aspiration Pie arrives solely in a vegan formulation, made to compliment Woodward’s overarching mission at Partake to make foods that everyone can love regardless of dietary limitations. 

“Inclusivity is the secret component in Ben & Jerry’s latest 2023 flavor—Oatmeal Dream Pie,” Sean Greenwood, the “Grand Poobah” of PR at Ben & Jerry’s, tells VegNews. “It is critical that we use our company as the most impressive pressure in modern society to handle challenges of equity.” 

The Oatmeal Desire Pie flavor—which will be out there in pints and at scoop shops—is the vegan choice among the Ben & Jerry’s 3 forthcoming pie-themed releases in 2023.

Ben & Jerry’s would make historical past with vegan ice cream

Prior to asserting the Oatmeal Desire Pie taste, Ben & Jerry’s worked with legendary director Ava DuVernay to make a historic ice product taste. DuVernay is finest identified for her social justice movies 13th, Selma, and Wrinkle in Time, produced to progress general public consciousness and conversation all around systemic racism. 

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DuVernay achieved out to Ben & Jerry’s amid a general public conversation about how the firm had however to element a Black female in an ice cream taste. With each other, the duo crafted the recently introduced Lights! Caramel! Action by Ava DuVernay, which the famed director built guaranteed was obtainable in an almond milk-based mostly non-dairy format in addition to dairy. 

DuVernay took an active role in crafting the flavor, which was created all over her appreciate of cookies. The final formulation of the historic taste characteristics swirls of salted caramel and graham crackers together with gobs of chocolate chip cookie dough. 

Proceeds from the new taste profit ARRAY Alliance, a multi-pronged collaborative founded by DuVernay with the mission of serving to POC, specifically ladies, attain entry to the several sides of the film sector. 

All over its practically 45 decades in operation, Ben & Jerry’s has supported a wide variety of triggers and companies with its ice cream flavors. Due to the fact launching its 1st almond milk-based ice product line in 2016, Ben & Jerry’s non-dairy flavors have also supported vital leads to. 

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In addition to DuVernay, Ben & Jerry’s collaborated with racial justice activist Colin Kaepernick for the 2020 release of Alter the Whirled. This taste also functions a sunflower butter base and is loaded with fudge chips, graham cracker swirls, and chocolate cookie swirls. A part of the proceeds below go to support Know Your Legal rights Camp, a racial justice firm Kaepernick founded in 2016 in Oakland, CA to progress the liberation and very well-remaining of Black and Brown communities.

“Our racial justice work around the earlier six years has assisted advise us in which we, as an aspiring social justice enterprise, require to continue on to make improvements to,” Greenwood says. “Supporting gender and racial equity is a person space in our values-led sourcing initiative the place we can comprehend a constructive effect. For a price-led business, developing on liable sourcing is an oatmeal desire occur accurate.”

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