A ‘vegan chicken’ dispute in Switzerland could established a European precedent


Planted Foods, founded in 2019, is Switzerland’s biggest start-up creating meat substitutes. (c)2019 Thomas Rafalzyk

By the close of the calendar year, Switzerland’s highest court will rule on no matter whether meat choices created in Switzerland can keep on to be labelled as vegan “chicken” or “pork”. The choice would set a precedent not only in Switzerland but also in Europe.

This material was printed on February 12, 2023 – 10:00

Planted Foodstuff, Switzerland’s major start out-up developing meat substitutes, could be purchased to remove the conditions “chicken” and “pork” from the labels on its pea-primarily based products. This is regardless of a ruling by the Zurich administrative courtroom that deems the use of animal meat names on the packaging of plant-primarily based foodstuff is not misleading for people as extensive as they are evidently labelled as “vegan”.

Planted Foodstuff was launched in Kemptthal, around Zurich, in 2019 and has because then been marketing its products and solutions in a number of European nations around the world, together with Germany, Austria and France. The Zurich Cantonal Laboratory, which oversees foods and h2o protection in the canton, had objected to Planted’s labelling and requested it to chorus from applying item names these as “planted.chicken” or “Güggeli” (a Swiss-German phrase for hen). Planted rejected the request before the Zurich court, which made the decision in November 2022 in favour of the start out-up.

The scenario is now transferring to federal courtroom after Swiss authorities refused to accept the cantonal ruling. Last thirty day period, the Federal Department of Property Affairs (FDHA), which also promotions with wellness challenges, appealed to the Federal Courtroom, Switzerland’s greatest lawful authority. It is envisioned to rule on the situation by the stop of the yr.

If the court docket policies against the begin-up, Switzerland could come to be the first country in Europe to ban the use of animal meat names in connection with plant-centered merchandise.


The Zurich Cantonal Laboratory, which oversees food items and drinking water basic safety in the canton, had objected to Planted’s labelling and questioned it to chorus from utilizing product names such as “planted.chicken” or “Güggeli” (a Swiss-German phrase for chicken). (c)2019 Thomas Rafalzyk

No authorized clarity

Latest laws in Switzerland does not offer clarity on the appropriate naming of plant-dependent foodstuff. “The regulation is incredibly abstract and general. The products and solutions are not regulated in depth,” explained Fabio Versolatto, an mental residence law firm at Rentsch Spouse in Zurich. In actuality, the Federal Act on FoodstuffsExterior backlink states that “substitutes and imitations have to be characterised and marketed in this kind of a way that the shopper can recognise the sort of foodstuff and distinguish it from goods with which it could be confused”.

This is leading to diverse lawful interpretations. The judges of the Zurich administrative courtroom examined irrespective of whether the labelling “like chicken” or “like pork” on Planted’s merchandise was misleading but made a decision in favour of the organization because the plant-dependent origin was also obviously labelled.

This sort of designations provide to give enough and clear info on the use of the products and solutions, just as demanded by foodstuff regulation, the 2022 ruling saidExterior hyperlink. In accordance to the cantonal court, an choice designation, these types of as “plant-dependent food stuff built from pea protein”, would make it challenging for the public to have an understanding of that the solution is a meat substitute.

That also would not be in the spirit of Planted Foodstuff. “It is significant that consumers know particularly how to use new products and solutions like ours and how to simply integrate them into their day-to-day lives: the animal descriptions serve this goal,” a organization spokesperson wrote in an emailed statement to SWI swissinfo.ch.

Meanwhile, the FDHA argues that the labelling of vegan meat substitutes, like all other foodstuff solutions, really should allow consumers to detect the form of foods and not confuse it with others. The department told SWI swissinfo.ch that it interprets the provisions of food stuff legislation on security towards deception in a different way than the cantonal court docket.


The founders of Planted Meals: Lukas Böni, Pascal Bieri, Eric Stirnemann, and Chistoph Jenny. (c)2019 Thomas Rafalzyk

According to lawyer Versolatto, the ongoing proceedings are a way for the Swiss courts to deliver legal clarity in the somewhat new but speedy-expanding space of plant-based mostly meals. “The Federal Courtroom determination will established a precedent and give extra certainty to Swiss providers creating plant-based alternatives,” he claimed.

Switzerland vs Europe

Must the Federal Court decide to ban the use of animal meat names on Planted’s labels, it would go versus European laws, which allows meat-similar mentions on packaging.

France and Belgium previously tried using to force again on European procedures in 2020 when it banned names this sort of as “vegetable steak” and “vegetable hen pieces”, but equally countries have yet to apply nationwide laws. Switzerland could outpace its neighbours and come to be the 1st country in Europe to ban the use of these labels if the court decides appropriately.

The challenge continues to be controversial. Diego Moretti, who reports human nourishment at the Swiss Distance College of Utilized Sciences (FFHS), thinks it is not solely suitable to get in touch with one thing rooster if it is not: “Vegetable rooster is not completely equal to true hen from a nutritional level of watch.” However, Moretti extra that the threat of the two merchandise currently being confused is incredibly tiny.

Versolatto, on the other hand, claims that it is affordable from a client security point of view to elevate the situation of denomination. “The worry is that some people today, specifically older persons who do not know English, may possibly not realise that these are possibilities to meat,” he said.

But his colleague Janine Anderegg, a foods science qualified and patent engineer at the Zurich law business, thinks that people are equipped to distinguish amongst plant and animal foods mainly because there are now so lots of solutions out there.

“There are hundreds more plant-centered merchandise on grocery store cabinets nowadays than there had been ten many years back,” claimed Anderegg. The point that plant-based alternatives are now competing with meat goods weighs intensely on the discussion, she additional: “Pressure from the meat field in seeking to shield its own identify can not be excluded.”

Edited by Sabrina Weiss

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In compliance with the JTI expectations

Extra: SWI swissinfo.ch accredited by the Journalism Have confidence in Initiative

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