7-Eleven’s Very first Vegan Breakfast Sandwich Faucets Just Egg, Difficult, and Violife. You Can Consider It at 550 Stores.

A hearty vegan breakfast sandwich is now on the menu at 7-Eleven places in Canada, a initially for the international usefulness keep chain. The new Plant-Centered Breakfast Sandwich just landed at 550 merchants in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.   

The new vegan sandwich is built with Consume Just’s mung bean-dependent JUST Egg (in its folded structure), Unattainable Foods’ plant-primarily based breakfast sausage, and Violife’s dairy-cost-free cheddar, all served on an English muffin.

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“As we begin a new year, we are very pleased to spouse with 7-Eleven Canada to fulfill consumers’ rising appetite for delightful and convenient plant-based mostly foods,” Matt Riley, Main Revenue Officer at Consume Just, Inc., mentioned in a assertion. “Canada has usually been one particular of the most asked for markets for JUST Egg and this start signifies our biggest foodservice partnership in the state to day.” 

Its partnership with 7-Eleven signifies the company’s most significant foodservice start in Canada, expanding JUST Egg’s footprint to 3,000 details of foodservice distribution all over North America. 

“Already preferred in retail suppliers nationwide, with a rising existence at eating places, espresso outlets, and other foodservice destinations, JUST Egg, which is proudly manufactured in Canada, is making it less complicated than ever for people today to attempt and preserve a plant-primarily based food plan,” Riley stated. 

The debut of the new vegan breakfast sandwich comes on the heels of Take in Just marketing its 300 millionth JUST Egg and reaching price parity with high quality eggs—a milestone on its mission to turn out to be the lowest priced egg, vegan or or else, on the current market. 

7-Eleven Canada’s initial vegan breakfast sandwich

The new sandwich is freshly created day-to-day in regional prep kitchens and delivered to 7-Eleven stores throughout Canada for a handy vegan morning meal loaded with plant-primarily based protein many thanks to its hearty elements.

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“This new breakfast sandwich is a scrumptious way for commuters and other active individuals to make an easy choice for the most important food of the day,” Dan Greene, SVP of North American Gross sales at Impossible Foods, said in a statement. “Working with a comfort powerhouse like 7-Eleven is a fantastic way to get our merchandise into more hands and show more individuals how easy plant-primarily based having can be. We’re happy to have collaborated with Violife and JUST Egg on this new sandwich, jointly we’re introducing a new era of delicious, plant-primarily based having.”

The sandwich signifies an intercontinental collaboration, with California makes Take in Just and Unattainable Foods coming jointly with Violife—a legacy vegan brand name from Greece. “Partnering with 7-Eleven Canada and other delicious plant-based brands to carry Canada this 1st of its kind breakfast sandwich is an interesting milestone for Violife,” Meryem Leyoussi, Brand Manager at Violife Canada, mentioned in a assertion. “As extra Canadians are seeking for delicious, dairy-free of charge and plant-based choices, Violife and 7-Eleven are bringing a easy solution for the chaotic morning commute.” 

The vegan sandwich was also made to fill an opportunity discovered by sector investigation firm Mintel which not too long ago observed that virtually 50 percent of Canadians prepared to try to eat extra plant-primarily based foodstuff with just one quarter identifying as flexitarian. 

“Our deliciously melty cheddar fashion slices have often been a fan favourite given that they are the perfect possibility for vegan, dairy-absolutely free, flexitarians, or plant-curious consumers,” Leyoussi said. “And now they can very easily get their fingers on some for their early morning breakfast routines this wintertime.”

The Plant-Based mostly Breakfast Sandwich is accessible both in-retail outlet and for delivery from the chain’s 7now.com system from now until finally February 28. 

Vegan at 7-Eleven 

When 7-Eleven shares a wide range of vegan treats and meals at its shops globally, in new many years, the advantage chain has turn into a lot more intentional with its plant-primarily based alternatives, significantly in Canada and the Asia Pacific location. 

Previous January, 7-Eleven Canada explored plant-dependent hen on its Healthy to Go menu. The vegan rooster (available in orders of a few tenders) was manufactured by Lightlife Foods, a brand name owned by Greenleaf Foods—a subsidiary of Canadian meat large Maple Leaf Meals. At the very same time past year, 7-Eleven additional just take-and-bake pizzas topped with vegan pepperoni built by Area Roast, a different Greenleaf Foodstuff model. 

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In Hong Kong, 7-Eleven shops expanded its plant-dependent selections in 2021 with the launch of vegan barbecued meat sandwiches produced by South Korean meat brand name Unlimeat. That yr in Singapore, the comfort chain extra a vegetarian Unattainable Burger selection to its 300 places. And in Australia, 7-Eleven explored numerous plant-based grab-and-go selections in 2020, which include new choices which include two sandwiches (No Hen and Lettuce and No Egg and Lettuce), a No Beef Pie hand pie, and a No Sausage Roll.

In addition to the new Plant-Dependent Breakfast Sandwich, the Healthful to Go menu at 7-Eleven Canada at this time functions a restricted-time Mexican Plant-Centered Steak wrap: a jalapeño tortilla that is stuffed with plant-dependent steak strips by Wamame Foods, vegan cheese by Castle Cheese, salsa, and rice.

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